Blog Major E-Commerce and Sales in Tourism 2017/18

Introduction If not stated otherwise, the information for this blog entry was obtained from Mag. (FH) Alexander Fritsch. He is a lecturer at the HTW Chur and Academy of Hotel Excellence Switzerland and has his own company named Tourismuspartner. (Fritsch, 2017) Importance of Reviews on Sales Globalization is why everyone has access to the internet and the information displayed. Moreover, this interactive and participatory web offers up opportunities for everyone to create content and share ideas or knowledge, in the tourism area most likely on social networks such as review sites. (World Tourism Organization and the European Travel Commission, 2014) Such user generated content (UGC) has a strong, direct influence on the online sales in the tourism area as consumers perceive reviews as more creditable and trustworthy than professional ads. Hence, review portals are of utmost significance and as a company it is crucial to know how to monitor and handle both, negative and posi...

Introduction In this lecture, Aldo Gnocchi from Gnocchi Digital Marketing was lecturing on Social Media Marketing. If not cited differently the content in chapter is based on the presentation of the lecturer or the accompanying slides (Gnocchi, 2017). To explain on what this blog post will focus on, it is important to clarify upfront, what social media platforms actually are. The explanation of Aldo Gnocchi was that social media offers a platform to users to create and share content with people. The specialty of Social Media is the fact that everyone is able to use it, no software engineering skills are needed and the platforms are applicable for everyone. However, even though it is applicable for everyone not everyone understands how to apply it in a commercial way Information Sources In order to understand the role of Social Media in Advertising it is crucial to identify the most trusted information sources. According to a study the most trusted source is still the recomme...