Booking.com
Introduction The two guest lecturers of today, are both employees of Booking.com, the world’s biggest online booking platform for accommodations. Jean-Marc Serex as well as Anna Schriefer work as Account Managers. If not cited differently the content in this blog entry is based on the presentation of the two lecturers or the accompanying slides . (Serex & Schriefer, 2017) Empower people to experience the world The corporate culture of Booking.com is represented by the slogan “empower people to experience the world”. To do so, their company is organized in four Parts. First, the "web marketing" where they do research and build traffic, second, "partner services" which encompasses product consultation and partner support, penultimate, "customer care" where customer experience is reinforced and complaints are handled and last, "front end" where the prefect shop experience is created as well as new features are developed. ...