Blog Major E-Commerce and Sales in Tourism 2017/18

NetComm Suisse Association has created its own observatory in 2013 and collects now quantitative as well as qualitative research about online commerce.  If not stated otherwise, the information for this blog entry was obtained from Carlo Terreni (2018), General Director and Board Member of the NetComm Suisse Association. eCommerce meets Tourism  The observatory NetComm Suisse analyzed the Swiss e-Tourism data over 9 years and did an international comparison of e-Travelers behavior ultimately, they came up with some interesting results. Since 2008 online shoppers of holidays increased significant 60%, however, since 2014 a flat trend is observable. The shows that 34% of online shoppers used the web in 2017 to purchase their holidays which equals 1’600’000 people. What the study shows as well is that holidays are among the top 5 things that the Swiss population buys online. Comparing other European countries with regards of online purchases, Switzerland is among the top ...