Blog Major E-Commerce and Sales in Tourism 2017/18

Augmented and Virtual Reality in Tourism Jasmin, Marianne & Sina  The 16th of October 2017 Dr. Elena Marchiori, professor at the USI (Università della Svizzera italiana) in Lugano was in Chur and held a presentation about the topic of “augmented (AR) and virtual reality (VR) reality in tourism”. Figure 1 : Augmented Reality vs Virtual reality (Kudan, 2017) Augmented reality and virtual reality will be explained in more detail in the following chapters but in order to have an idea of the two a short description will be given underneath. Augmented reality : is a computer based technology which is used in combination with an existing reality in order to enhance the user experience and make it possible to interact with it. (Augment.com, 2017) In this situation the user is still in the real world but can experience an augmentation of it. Virtual reality : is an artificial computer based technology which is able to immerse the user in a simulated a real life enviro...

Introduction “One accurate measurement is worth more than a thousand expert opinions”  Admiral Grace Hopper If it is not stated separately, the given content is taken out of the lecture from October 17, 2017 with Joe Dreixler. Conversion Rate Optimization, short CRO, is essential in nowadays business, especially in hotel business. But why is it a crucial component? There are many booking platforms, such as booking.com, through which customers can book their rooms. For each booking, a commission fee must be paid from the hotel to the booking platform. Thus, the hotel’s aim is it to convert these passive guests, the ones who book over a third seller, into active guests, and therefore forgo the additional fees. This is the desired action they seek: for people to book a room through their own website. Hence, this action is called conversion. CRO is the process of maximizing the number of people doing this desired action. Essential components To reach the mentione...

Web Technologies Siegrist Chantal & Hinze Gabriel Intro Websites are sources of all kinds of information in which one can search. Any entity or firm today has its own and there are more than 1.25 billions to be online. They vary over their content, layout, purpose, usability etc. However, they are all built by the same technologies, which are HTML, CSS and JavaScript. Websites At the beginning of the Internet, there existed only static websites. These are web pages in which the content is fixed and displayed the same way to every visitor. In other words, if you encounter a static website and try to shorten the width of your browser, the website won’t adapt but parts of its content will be hidden. On the contrary, dynamic websites are pages that adapt themselves for each visitor. Also, static websites are written in HTML, as dynamic ones combine HTML with other languages such as PHP. Through history, static websites are part of the web 1.0, which means a web of conten...